Constructed with an aluminum frame and aluminum side plate

Whether celebrating the day’s action on the water or enjoying a serene sunset from shore with your arm around the waist of a loved one

When Phenix says it has created a value series of bass rods

The Maxim features a Phenix exclusive custom split style one-piece reel seat

Shimano BT Bait 99SS Shimano BT Bait 99SS Color:Ghost Ayu Constructed with an aluminum frameArriving from its proving grounds in Japan, the battle tested BT BAIT is now available in North America in the slow sink model. The multi jointed swimbait has three hard body sections and a durable elastomer tail that produces natural swimming action regardless of speed on retrieve. Boasting Shimanos SCALE BOOST technology to conjure an incredibly lifelike appearance, the BT BAIT is perfect for finesse enthusiasts who enjoy "matching the hatch" with a