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Bleu Nour Grounded Eau de Parfum - 50ml feed-cl0-Herboo Cut to a classic fitNour, the founder behind Bleu Nour, has a rare gift called synesthesia, a neurological condition in which information meant to stimulate one of your senses stimulates several. In her case, the sight of colour creates an olfactory experience. The creative direction of the brand has been shaped by her understanding of the importance of strong bold scents alongside an emphasis on the tactile elements of a fragrance.